Westby Creamery Announces Packaging Refresh
Dec 08, 2025 (Westby, WI)
As Westby Cooperative Creamery embarks on 2026 with a $14 million modernization project, the Cooperative is also proud to unveil its updated logo and packaging.
Much like giving a barn a fresh coat of lime, the new look honors Westby’s farmers-first tradition while introducing modern fonts and a refined color palette that reflect the bold steps being taken to secure its future as the “Cottage Cheese Capital of Wisconsin.”
The redesigned packaging pays tribute to the Creamery’s heritage while making it easier for consumers to spot key benefits — from clear protein callouts to QR codes that connect shoppers with farm stories and wholesome recipes.
In the coming months, shoppers will begin seeing the new packaging in stores throughout the region and at the Westby Creamery Cheese Store in Westby, Wis. While the look may be new, the quality customers trust remains unchanged — no recipes have been altered in the transition.
True to its cooperative spirit, Westby Creamery involved the opinions of multiple focus groups — including farmers, consumers, industry partners, and distributors — to ensure the design reflects everyone who helps make the business thrive. From the farm families who send milk to the Creamery, to the certified cheesemakers crafting each batch, to the distributors stocking local shelves, and finally to the families enjoying sour cream on taco night — Westby Creamery remains a part of the community because of the community.
Look for Westby Creamery’s new design in stores soon – same trusted products you love, with a look that’s just as fresh as the milk from our small family farms. Visit our store locator at WestbyCreamery.com to find a grocer near you.
